I solemnly swear....

This is the first full week in office for our 45th President. Watching his swearing in and remembering the many campaign controversies got me wondering.

Think about your company's capabilities and services and how you explain each.

Next ask yourself whether your team, with confidence and in reality, could add the words 'I solemnly swear' prior to each of those statements. If not, why not?

Then, consider if they did add that statement whether anyone would believe them.

Your clients have high expectations of what interacting with you will mean. Their trust, respect and repeat business are earned and re-earned daily. When we live up to and deliver on our oaths and promises we make believers out of cynics.

That sounds like new business, forward progress and growth at the highest level.

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