While flipping through channels the other night I came across an episode of The Biggest Loser and had an ‘Aha!’ moment. Here’s what I thought:
The contestants had been trying to lose weight for years.
Their ‘why’ was health and longevity, they said that motivated them.
They each had access to books, diet plans and exercise programs.
Yet, they kept failing, over and over again. Why? Knowledge isn’t enough. Knowledge isn’t their problem. When the going gets tough having a strong ‘why’ sometimes isn’t enough.
Here’s the ‘Aha!’:
Lack of implementation is their problem. They had been trying to go it alone.
On the show, each of them works with a nutrition expert. They have day and night access to a famous physical trainer. They have direct competition and the potential to be rewarded and recognized each week. They get coached by one of the best and begin to lose more and more weight each week.
The parallels to growing your business are evident. It comes down to making one of two choices…You can buy the resources, study them and try to go it alone (expense); or, You can get one-on-one coaching from an expert (investment).
It’s the difference between buying Jillian Michaels’ DVD, and getting regular personal training and coaching with Jillian herself.
NOTE: All who register for The Activate Series will also receive one-on-one coaching with me. Let’s positively impact 2016 while there’s still time.