Establishing value crushes having a sales process
A version of this article was published in Business Black Box Magazine, Q1, 2016 To win big in sales today your team must be able to make others quickly see the value of working with and purchasing from your company. To accomplish this your team needs to also believe in the value they personally deliver and how valuable your products and services are. Having a process is great, but without buy-in to value, there will always be fewer sales. The absence of value creates '