What's your persistence IQ?
Here are two real-life stories that underscore the importance of understanding the impacts of persistence. In the first story, the manager is constantly pushing their seller to phone their network weekly in order to get more appointments on the books. The catch is that their product serves a niche market, is quite expensive and is only purchased when a breakdown occurs or an upgrade is necessary. Weekly outreach to the same people is not the answer. In another, the sales mana